To The Editor: Hometown Heroes

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On behalf of all of the 49 member companies of Hometown Princeton, I would like to congratulate Joia Speciale, whose wonderful video “Can’t Get That At The Mall” won the “Why I Shop Local” Video Contest recently sponsored by our organization. Joia’s video features two children enjoying some of the unique things that Hometown Princeton businesses have to offer and remarking to each other over and over again, “You can’t get that at the mall.”

Among the 15 finalists were several contenders for the top spot, all of which conveyed the Hometown Princeton message that shopping locally protects the environment and sustains the community economically. Best wishes to Joia for happy spending of the $1,000 prize of credits at member stores.

Also to be congratulated are Rob Finnegan and Jessie Varga, whose entries each won the $250 prizes.

We also thank the judges — Kristin Appelget, Susan Conlon, Peter Crowley, Travis Linderman, and Michael Shuman — and Drew and Steph Peloso of Shycast, who organized and executed the contest.

Visit the Hometown Princeton website — www.hometownprinceton.com — to see all of the competing videos. They will remain online and will be shown in January at the Princeton Environmental Film Festival, sponsored by the Princeton Public Library.

Nick Hilton

Hometown Princeton

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